WordPress vs. custom website: how to choose
WordPress or a custom website? See when each makes sense, what to watch with plugins, security and performance, and middle-ground options like a headless CMS.
Websites
Business websites, landing pages, SEO, speed and everything that makes a website generate inquiries.
What is a landing page and when your business needs one
A landing page has one goal, such as generating leads or sales. Learn how it differs from a website, when to use one, its key elements and how to measure it.
What a business website needs: a 12-point checklist
What a business website needs: a clear offer, explained services, real proof, contact that works, mobile, speed, SEO, privacy policy, HTTPS and analytics.
Website speed and Core Web Vitals: what to fix first
How website speed affects sales and SEO, what LCP, INP and CLS measure, how to test your site in PageSpeed Insights and which fixes to prioritize first.
SEO for business websites: what it takes to rank on Google
What a business website needs to show up on Google: indexing, Search Console, titles, speed, mobile, useful content and a Google Business Profile.
Local SEO: how to show up on Google Maps
How to show up on Google Maps: set up your Google Business Profile, keep your name, address and phone consistent, and work on reviews, photos and your website.
How much does a website cost and what drives the price
What drives the cost of a professional website: type, pages, content, design, integrations, SEO and maintenance, and how to compare quotes with confidence.
Domain and hosting explained: what they are, how to choose
The difference between a domain and web hosting, how to register a domain in your company's name, what DNS does and what to require from your website vendor.